NATIONAL EATING DISORDERS ASSOCIATION (2017) - Commercial
Directed by William Markarian-Martin
Created for NEDA to promote awareness of the dysmorphia associated with eating disorders.
The music combines organic & synthetic vocals over a bed of glitchy, jagged beats. A layer of warmth provided by strings, electric piano & a vocal 'hook' were added to provide some light to an otherwise dark aesthetic & subject matter and in order to reach as wide an audience as possible.